CUC Garment-Dyed Pocket Tee — George’s Weathered

Soft, lived-in look with a pocket for your river map — or a bar of soap. Garment-dyed, pre-shrunk, and broken in before you even put it on.

CUC, otherwise known as Can U Canoe, has been around since 1978 — a river-conservation brand built around George the River Rat and the line that started it all: Only You Can Keep The Rivers Clean. Ten percent of every sale funds river and waterway cleanup, so every piece carries a little work for the water. Never been near a river? That's fine — George doesn't judge, and clean water is everybody's business.