CUC Classic Tee — George Approved

The everyday tee with the hero line front and center — simple, stubborn, and George-approved. 100% cotton, holds its shape, and lands clean on the water or off.

CUC, otherwise known as Can U Canoe, has been around since 1978 — a river-conservation brand built around George the River Rat and the line that started it all: Only You Can Keep The Rivers Clean. Ten percent of every sale funds river and waterway cleanup, so every piece carries a little work for the water. Never been near a river? That's fine — George doesn't judge, and clean water is everybody's business.