CUC Fitted Long-Sleeve Crew — George’s Evening Paddle

A slim long sleeve for cool nights by the river and warm stories around the fire. Super-soft, fitted, and cut for the paddle back when the light goes gold.

CUC, otherwise known as Can U Canoe, has been around since 1978 — a river-conservation brand built around George the River Rat and the line that started it all: Only You Can Keep The Rivers Clean. Ten percent of every sale funds river and waterway cleanup, so every piece carries a little work for the water. Never been near a river? That's fine — George doesn't judge, and clean water is everybody's business.