CUC Junior River Ranger Dad Tee — George’s Proud Papa

For the dad raising the next Junior River Ranger — sturdy cotton, kid-proof, and proud of it. A classic cut that survives the mud and the wash.

CUC, otherwise known as Can U Canoe, has been around since 1978 — a river-conservation brand built around George the River Rat and the line that started it all: Only You Can Keep The Rivers Clean. Ten percent of every sale funds river and waterway cleanup, so every piece carries a little work for the water. Never been near a river? That's fine — George doesn't judge, and clean water is everybody's business.